Joe Rand is the chief creative officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tri-state region with nearly 30 offices, over 1,200 agents, and closing over 6,000 transactions worth over $2.5 billion in volume in 2018. Rand is also the executive director of the Broker Public Portal, an industry consortium dedicated to building an advertising-free home search experience with Homesnap. A writer at heart, he is the author of “Disruptors, Discounters, and Doubters,” which discusses how the industry can overcome challenges posed by disruption, and “How to be a Great Real Estate Agent,” covering how agents can build their business by identifying and servicing client needs. Rand is a frequent speaker at industry conferences, and is one of RISMedia’s inaugural Real Estate Newsmaker Hall of Fame members. Learn more at www.joerand.com, or www.facebook.com/josephrand.